The Analysis Of IPTV'S Development

In recent years, "Triple Play"(the integration of telecommunications networks,cable tv networks and the internet)has developed.Government has selected Beijing,Shanghai, Nanjing, Hangzhou, Wuhan, Xiamen, Qingdao, Shenzhen and other 12cities for the first Triple Play areas.In these areas, IPTV was promoted.IPTV is Internet Protocol television, referred to as network TV. At present, thebasic IPTV services include broadcast TV, time-shift TV,video on demand (VOD)and so on. This article discusses the IPTV differs from the traditional digital television,it has some advantages: strong interactive, personalized services, the spread ofsub-segments. Interpretating IPTV with the communication view,and alsodiscussing the development of IPTV in China and abroad .As of September 2011, the number of Internet users in China reached 500million, of which more than 75% of Internet users are online video users. Both videosites and IPTV belong to new media, they have some similarities.Video sites hinderthe development of IPTV . This paper selects a few representative video sites,compare IPTV with video sites from the viewing population, program content anduser experience .By comparing,indicates IPTV's advantages and disadvantages. Atlast,analysis the bottleneck of IPTV and the corresponding recommendations.