Design And Implementation Of Big Customer Management System For Agricultural Bank In Tai’an City

With the development of Internet technology and information technology, electronic data interchange based e-commerce has been used more and more widely. In the age of electronic commerce, traditional resources of enterprises, such as product quality and price, in the fierce competition in the market has been unable to bring new competitiveness to enterprises, customers are the most important resources of enterprises, and the customer relationship management is a customer-centric business philosophy.At present the bank competition pressure is enormous, in order to be able to occupy a space for one person in the market, in a leading position, must need to manage large customers. In order to adapt to the market competition environment and the need to provide customers with more high-quality, efficient service!, ensure the effective management of customer information, to ensure high customer service quality, to provide effective support to large customers Front Department, strengthen Laiwu ICBC field in large customer competition ability, so think make a practical implementation of unified control system for large customer resources. At present, the banking system to maximize the training their own customer groups, to deepen understanding and mining process of customer, at the appropriate time to select products recommended to customers how to effectively apply in the big customer management, increase customer service hit rate, reduce the service cost of non profitable customers, is placed in a problem before ICBC manager.The foreground of the system using JAVA programming technology and MyEclipse 6.5 open source framework, the backstage database by SQL SERVER 2008 support. By periodically scanning the head office of the database access in accordance with certain rules, definition of large customer information, and then use the database management process advanced data warehouse technology advanced, have some decision support function data report important; at the same time managers also uses the system announcement, view the various decision information, issue instructions etc. the employees. In general, the system have the advantage of a very important value for each department. Bank managers, can realize the active or passive "whenever and wherever possible to query large customer information; for the assigned task and the inspection and supervision of staff, can get a bank transaction information the fastest notice; for employees, customer service, marketing can be formulated in accordance with the process, relevant personnel to receive warning. Accept the work instruction management. For large customers, can be the fastest account transaction confirmation information (large transactions)...