| With the rapid economic development of our country, the people’s livingstandard improved gradually, every family got more and more extra money. Atpresent, in our country the residents’ deposits gradually concentrated in the hands of afew people, The bank clients also gradually changed from the state-owned to personalproperty. With our country integrating with the world economic development, manydifferent types of Banks were born at the same time, the competition is more intensein the financial market. The customers is the financial infrastructurein of banks in thefinancial market, especially the competition to get big customer is very competitive,big customers often can provide Banks with large amount of savings. Now, the bankslaunched a lot of financial investment products, these features advantage of theseproducts is the higher returns, but there are a lot of the VIP customers can’t understandthe financial products timely, so the VIP bank customers are unable to obtain morebenefit from investment, and the release rate of bank financial product is not high.The banks set up a position as big customer manager in order to enhance themanagement of VIP customers, but the actual situation shows that only the bigcustomer manager is not able to meet the demand of VIP customer, it needs ainformation system of VIP customer management to manage the bank’s VIPcustomers, it can help the big customer manager to understand the savings of the VIPcustomers in the bank clearly, and can quickly query the basic information of the bigcustomer based on the system, to offer better service for VIP customers.According to the actual business needs of bank management for the VIPcustomer, this article set up a information system bank VIP customer management tochange the original management mode for VIP customers through the system, to absorb and retain more VIP customers by the implement of one-on-one service, todeal with the relationship between the bank and th VIP customers better, to improvebank’s credibility and offer more quality services for VIP customers, enhance the VIPcustomers’ satisfaction. This system mainly works on the detailed analysis of the VIPcustomer information, and makes out correct evaluation, to manage the VIPcustomers’ marketing products better, finally improves the efficiency of bank VIPcustomer management through this system.This system is based on the theory of software engineering to be designed andimplemented, it is divided into four stages to construct. The first stage is the analysisof demand, adopt the method of use cases drive to design the use case of the mainfunction of system at this stage, to draw the system use case diagram. The secondstage is the phase of system design, it will design the system in detail at this stage,design the system of physical architecture and logical architecture and the mainfunctions of system in detail, also design the main data table applied in the system.The third stage is the phase of system implementation, it is mainly about the encodingof system, the detailed design to realize the function of system, describe the thinkingway of system function realization, and the code of main function realization. Thefourth stage is the system test phase, to introduce the test methods mainly used in thesystem, introduce the main test cases of system, to illustrate the result of the test.The bank VIP customer management information system will supply a great helpfor the commercial banks to manage the VIP customers. Through managing theinformation of VIP customers, the bank can establish a VIP customer informationdatabase, realize the informationization management of VIP customers, help the bigcustomer manager to manage their VIP customers through this system, to avoid themanagement conflict for VIP customers, make each big customer manager know therange of management clearly, control each VIP customers savings, investment,financial information better, and sypply more better investment banking services forthe VIP customers. |
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