The Design And Implementation Of The Banking Customer Relationship Management(CRM) System

With the continuous development of our economy, our country banking industry on the one hand, under pressure to participate in world competition, on the other hand, the domestic existing and potential target customer base is relatively small, business varieties rich enough, low profitability. In such a fierce competition pressure, how to improve competitiveness is Banks an urgent need to solve the problem. Part of the bank’s managers gradually realize the importance of customer relationship management(CRM), there are some bank has achieved its customer relationship management(CRM) system. But the business performance and the effect is not ideal.This thesis puts forward using programming language and database technology to design the bank customer relationship management system based on Web page. In accordance with the process of the development of management information system, this thesis details how to system requirements, apply advanced software technology into banking customer relationship management system, develop the function perfect customer relationship management information system. This system USES the present mainstream B/S architecture design, system covers the following function modules: basic information management module is the important part of the system. Including rights management, administrator management, user management, bank of basic category management, product management, etc.; Customer information management module is the realization of customer information management. Basic information including customer management, customer contact management, customer relationship history records management, customer order management, customer churn management, etc.; Marketing management module is to achieve sales opportunities and customer development. Including sales opportunities assigned, sales opportunities, plan, plan management, program execution results, etc.; Service management module of main function is to provide service for the customer service management module of the analysis process. Including the creation, distribution, customer service, processing, feedback and archive information, etc.; System management module is an integral part of the information system. Including the system administrator permissions, user password management, user login, system, data reduction and data backup, etc. This system development platform is the.net, using Microsoft used 2008 database system and c # programming language development. Through the development of this system, can achieve an intelligent, systematic and informatization of bank customer relationship management(CRM) automation control program, will be to greatly reduce the bank customer relationship management work, convenient and friendly graphical user interface, easy operation, perfect database management, will make the bank customer relationship management(CRM) the great limit applied to modern large Banks, become a bank manager’s right-hand man.