Newspaper Issue Of Customer Value Mining System Design And Implementation

With the emerge of new medias in large numbers, every business of traditionalnewspaper groups faces with challenges constantly. Thus, every newspaper group treatsinformatisation construction as an inevitable choice to raise management level andincrease market competitive power. Particularly, for newspaper distribution companies,it is urgent to make transition under the situation of distribution shrinking, while it isimpossible to only depend on simplex newspaper distribution business to break throughnowadays.Accordingly, a new newspaper distribution system, customer value discoverysystem, is developed. This system can eliminate disadvantages of present customerinformation system, such as simple but un-shared, transmission behind time, massiveand repeated customer data inputting, increased data error rate, information blockingand lagging, and hardness in deeper utilization. Therefore, adding subscriberinformation database, broaden other distribution business customer database, sharingand exploring the evaluation of customer information completely must play animportant role in broadening new business and company transition.The newspaper distribution system of customer value discovery is based onwindows platform, ASP.NET, C++language, SQL Server2005database and advanceddatabase design concept. And this new system can build a sustainable analysising andexploring customer value system.