ZY Newspaper Group Management And Control Study

Since the reform and opening, because of China’s sustained and rapid economic development, the newspaper market has also obtained the considerable development,industrialization trend is very obvious.Also,with China’s cultural system reform, conglomeration has become a mainstream trend of China’s newspaper industry development. Since1996, China’s first newspaper group has established, the newspaper group has reached a total of49, the newspaper group has an important influence in the field of development of newspaper and media industry in China, greatly promoted the specialization and Market process of the newspaper industry. But because historical factors, China’s newspaper industry management system is rigid, the structure of property rights is not clear,resource integration has many difficulties, governance structure is not perfect and the controlsystem is not perfect, resulting in the newspaper group can not play the role of group. How to overcome the system obstacle, change the mode of operation, strengthen the group management control, forming a group together,expanding the scale and influence of group, is the key to the development of China’s newspaper group in this stage.ZY press group was founded in2009, is a local newspaper of Z city,based on the decision of the central, provincial Party Committee on deepening the reform of the cultural system and the spirit of the Z city about Strengthening culture of the city, the current main business is dministrated by the Z municipal Party Committee Propaganda Department directly,is itself a public enterprise. ZY press group is different from the general enterprise group, has the particularity of Chinese newspaper groups in common, principle that party control media can not be changed,institutions and enterprises under the coexistence, and the pursuit of social benefits under the premise of economic benefits. The old management system and the traditional management ideas, coupled with China’s special cultural system background, resulting in the newly formed ZY newspaper group in the control process are often appear in general enterprise group control problem, but also a special problem itself. In this paper, the problem of ZY press group control were studied and analyzed based on the whole idea that questioning-Analysising solving.By using the method of linking theory with practice, discussion and questionnaire investigation and deep analysis of the system, there are several important elements of ZY newspaper group control system in question, including the property right relations, its function positioning, organizational structure, governance structure, the power and responsibility system and the control flow. Aimed at these problems,carefully analyzed the internal and external cause of the problem, in analysing the factors affecting the construction of reasonable control system is proposed on thecontrol system of the concrete design and implementation measures, provideoperable countermeasures for establishing ZY newspaper group control system.In this paper, the research process, adhere to based on the actual situation in the reform of the cultural system and the development of cultural industry, in accordance with the relevant policy requirements, to the ZY newspaper group to solve the system reform, adjustment disorder management mechanism, enhance the management level, the integration of existing resources and provide guidance and help, researchresults has a positive practical value. At the same time, because of the newspaper with special ideology in our country,the case study about the control of newspaper group is less, so the research about this has certain innovation space.