Research On The Fund Management Of Henan Daily Newspaper Group

With the development of the socialist market economic system, the full establishment and continuous improvement of the deep reform of cultural system, the rapid spread of new media and the living environment of the media, our newspaper launches a group of the boom. As a major change in China's news media the appearance of newspaper groups extends China's newspapers and plays a very important role in pushing the reform and development of newspaper.The changes of newspaper group from extensive management to scale and economic model and from individual development to group transition have been a inevitable trend of the development of newspaper. How to improve the ability of newspaper group fund management, settlement of funds dispersed, management control, low efficiency of capital utilization and so on, through resource integration, asset restructuring, capital operation, the pursuit of increasing value of assets, to maximize the benefits for newspaper group demands more urgent. Combination of domestic and foreign fund management theory and newspaper experience, this article from the newspaper group's economic characteristics, combined with the characteristics of fund management, the status and main points of fund management.Centralized management of funds is the only choice as newspaper groups to strengthen financial management and improve the efficiency of capital.Henan Daily Newspaper Group Settlement Center has made some achievements in the practice of central management of funds in more than three years. Of course the practice also exposed some problems. In order to improve the ability of managing funds of Henan Daily Newspaper Group, the paper uses th way of combining the theory and practice and puts forward some basic points according to the problems of the practice:1. To deepen and improve the theory of financial management and focus on the financial settlement; 2. To establish the mechanism of prevention the risk of fund management; 3. Raise the ability of managing funds by a variety of financial means; 4. Creat the model of funds management and improve the solutions of capital efficiency to help Henan Daily Newspaper Group raise the level of funds management so as to promote reform and development of newspaper industry.The features and innovations of the paper:1. Clear the difference of economic characteristics and capital movement of Newspaper Industry and other industries.2. Through research and analysis of the problems of the Henan Daily Newspaper Group funds management, deepen the concepts of the financial management, innovate the methods of managing funds, improve the model of the financial management. with the cooperation of the third-party funds management software and bank checkout system, simulating establishment way of bank accounts and establishing respectively internal and external accounts system of all subsidiary companies and member units to enhance and consummate the level of funds centralized management of newspaper group.