The Research On The Domestic "Homemade" Video Content Product

Along with the rapid development of science and technology and the progress of Internet technology, video web site as a new medium. In 2005, the world's first video website "YouTube", after the domestic emerged a large number of follow "YouTube video website, such as youku, potatoes, cool 6,56 nets, etc. The video web site after the initial chaotic explosion, gradually return to rational. However, piracy, quality the good and bad are intermingled, the emerging problems such as profit model of the single, severely restricted the further development of video website. Countries on Internet copyright market after rectification, a representative of genuine change trend "hulu" model has gradually become the industry consensus. In order to obtain high quality genuine network video resources, each video website launched a crazy plunder, copyright prices soared, leading to video resources-huge cost of copyright to purchase a large number of video website is unsustainable and losses or even bankruptcy. In order to alleviate the copyright purchase cost pressures, at the same time, create own brand, implement differentiated competition, various video websites are involved in upstream areas of content production, on the path of homemade content. This kind of Internet dissemination characteristics, more in line with the network personalized needs of audiences "homemade" phenomenon has gradually become the development trend of network video industry.In 2011, is considered to be of the homemade video website content. Since then, the domestic mainstream video website began to focus more on the content of homemade investment, a large number of homemade program, self-control and micro films have emerged. However, behind the superficial prosperity development also hidden potential crisis. Restricted to video website itself shows the lack of experience in the lack of talent, programs, homogeneity phenomenon is very outstanding. And one-sided in order to cater to the vulgar taste of audience and the pursuit of the maximization of economic benefit, video website becomes increasingly vulgarization, implantable advertising, the lack of regulatory policy problem also gradually exposed. As soon as possible in order to solve the problem of exposed, make the content of homemade on the development track of normalization and specialization, has carried on the bold corrective network video industry, and from the content, transmission channel, the profit mode from three aspects, made the corresponding solution strategy. On the content, pay attention to show the original and innovative, increase spending on programs and the cultivation of talents and improve the quality of the program. To strengthen the construction of brand and the content of supervision, to improve the user experience. On the transmission channel, by strengthening the cooperation with the traditional media, the integration of the micro letter, weibo and a series of the spread of new media resources, and give full play to the function of the large data channels and advantage, the media convergence and spread across the screen. On the profit model, by cultivating the users pay habits, the development of derivatives and shows the output of copyright benefits to recycling homemade cost, finally realizes the reputation and benefits of a win-win situation.In this paper with the content of the video website of homemade this phenomenon as the research object, mainly divided into three parts. First of all, briefly discusses the current situation of the development of homemade video website content. Into three parts of development, characteristics, form of expression. Secondly, this paper discusses the cause of the video content of homemade and the existing problems. Finally, in view of the video content of homemade problems put forward the corresponding solution strategy, so as to the benign development of network video industry in our country in the future in order to provide the beneficial reference and guidance.