Research On PGC Mode Of Video Sites During Mobile Internet Era

In 2012, the "Internet+" concept has become popular. Mobile Internet era of video sites continue to explore new models. After the UGC model, Hulu mode after the emergence of a new business model--PGC video site model, and starting in 2015 quickly became popular. Compared to other video sites operating mode, PGC mode biggest advantage is that the video site without investing heavily in film production, there is no need to PGC content producers to pay royalties, will be able to produce high-quality, adapt to user needs massive video content, and into the form of share ad revenue with PGC partners. Currently, the major video sites have grasped the trend of mobile Internet, trying to rely on PGC models seek new profit growth point.Major players in the video site PGC Mode investors, content producers, video ecology platform, video users, advertisers, distribution channels, technology providers, play a corresponding financial resources, content producers, market operators, consumer, Business cash, technical support and other functions, formed a complete production to sales profit from the content industry chain, to achieve the "economic chain of supply and demand chain++value chain" harmonious resonance. Content production of the main video sites PGC mode by video sites and professional PGC production team composition, showing a joint and professional content producers subject, content production, mainly through original content production and content aggregation achieved with multi-screen interaction production, short video into the mainstream mobile terminal, pay attention to the content of the production characteristics of the user experience. In terms of market operation mode of PGC video sites, mainly in interactive marketing, native marketing, precision marketing, marketing approach, the main profit model places advertising revenue, distribution rights, pay-on-demand, and other modes profit crowdfunding models coexist. Under the influence of the mobile Internet, forming an open end mobile advertising into, cinema market development characteristics of market operations.In this study, the development of video websites PGC expansion mode, video analysis stage of development of the site content business model, development model and constituted the background of PGC. Because the content of the video site PGC market-oriented model and obviously, again focusing on the production and marketing operations were content to study two aspects. Finally, the study of the operation process for the video site PGC mode of the existence of issues in-depth thinking, analysis of the causes of problems for the healthy future of video sites PGC mode, continuous, regulate the development of corresponding countermeasures.