Research On PUGC Mode Of Short Video Content Production

According to the 41st Statistical Report on Internet Development in China,the number of Chinese netizens has reached 772 million,and mobile Internet users account for 97.5%of the total number of Internet users.This is an era of mobile internet.From the "second shot","beauty shot","little coffee show" and then to the normal "shock",all show that the development of mobile short video is in a flourishing situation.However,these platforms do not produce content themselves,and content is mainly uploaded by users.UGC has brought massive amounts of content to the platform side,but it also allows the short video industry to fall into the mix of entertainment,information fragmentation,and content homogenization.Under this circumstance,the short video industry continued to subdivide vertically,and Pear Video,which focuses on information,went live at the end of 2016.Pear Video is another way to use the PUGC mode of editing plus shooters to produce content.Less than two years on the line,Pear video daily video hits billions of dollars and became China's largest information short video platform,access to the People's Network 167 million yuan of financing.What are the advantages of Pear Video's PUGC model that will enable Pear Video to lead the industry in less than two years?This article takes Pear Video as an example to study how to produce content,create explosion videos and lead social networking hot topics in the PUGC mode.With a view to discovering the regularity of short video content production in the PUGC mode,it provides reference for the industry.Excluding the introduction,this article consists of three chapters.The introduction is a general summary of the research topic,including the background of the topic,the purpose of the topic,the significance,and the literature review of the research object.The main part of the introduction is the literature review,summarizing the previous research status and unique insights.The second part of this paper analyzes the development status of the short video industry at this stage.The development of mobile Internet technology and the feast of 4G networks have brought about the prosperity of short video.However,the emerging short video industry has not yet established a mature industry norm,so there are many chaos.In the field of short video content production,there are UGC models represented by "second beat" and "gray voice",and there are also PGC models represented by "one" and "two more".These two modes have their advantages and disadvantages.The video chose a middle road and combined the two to create a PUGC model.It produced more than a thousand original short-seller videos each day.The production mode of the shooter plus editors achieved double-optimal content quality and video quantity.As the first short video platform to produce content in PUGC mode,how did PirCity's PUGC model be built?What are the advantages of Pear Video's largest global beater system?The third part of this paper analyzes in detail the composition and construction of the pear video PUGC mode.The production method of the film and the standard of editing are the focus of this chapter.Pear Video has the world's largest shooter system and shooters are the source of the video content of Pear.Therefore,Pear Video encourages shooters to continue to produce information through organized management,online and offline training guidance,and generous rewards.After sufficient submissions,the editorial team with excellent business skills will strictly check the content and conduct network cuts,and finally distribute the push.The last part of this article summarizes the advanced nature and future development of Pear Video's PUGC model.Compared with UGC mode,PUGC mode is more precise in positioning and more accurate than PGC mode,and is richer in information than PGC mode.Shooters and editors complement each other and create a benign content production mechanism.Pear Video not only insists on content being king,but also adapts to the Internet communication environment of seeking new and fast.The advantages of the PUGC mode are thus highlighted.However,the operating costs of the PUGC model are high,and Pear Video needs to continue to explore the profit model and business realization.It is worth noting that the creative practice of Pear Video's PUGC model has broken through the traditional way of information production and achieved the organization and refined production of citizen news.More than half of Pear's videos were submitted to the filmmakers,demonstrating that ordinary people have a strong content productivity.It also shows that freedom of the press does not belong to a specific institution and it belongs to ordinary people.