Research On Short Video Content Production Under MCN Visual Threshold

At present,the development of China's MCN(Multi-Channel Network broadcasting platform,referred to as MCN)mode is still in its infancy,but with the progress of the content industry,the MCN mode in the capital "gap" is favored,and the number of MCN institutions increases rapidly.The impact of MCN mode on the industry chain of the content industry is mainly reflected in the bargaining link in the upstream content.By participating in the construction of traffic ecosphere,it can promote the vitality of network content and promote the overall content ecological development from the bottom up.This paper first introduces the MCN mode of production,communication,to produce main body and different production mode as the breakthrough point,will present MCN summarized as web celebrity + IP drive extensive recreational MCN model,vertical derivative type electricity MCN model type and content of community transformation platform MCN three types,respectively introduces the three MCN modes of production,transmission and distribution channels.At the same time,as well as the content distribution direction at the end of production,the short video production from the perspective of MCN was taken as the research object to sort out the content types in the current content industry from the perspectives of users,market and technology.Four different production modes are studied based on the differences of production subjects,and the specific cases are analyzed.After that,three different content distribution channels of social distribution,algorithmic distribution and integrated distribution were used to study and summarize the content production terminal of short video.As the MCN model is in the initial stage of development,there are still many problems.Therefore,after a detailed analysis of the current situation,this paper proposes the changes and impacts brought by the MCN model on the content production field at this stage,and summarizes the relevant problems arising from the three stages of content,production and distribution.There are some problems in the content,such as head IP monopoly,content homogenization,vulgar content frequency and so on.In the production stage,there are some problems such as single industrial template,low retention rate of talents and lagging production in the middle and rearpart.But the distribution link easily causes the information cocoon room,hinders the information to bridge,the digital copyright protection difficult to control the end channel.In view of the problems summarized in the research,the optimization countermeasures to help short video content production in MCN mode are proposed in detail from three aspects: mining high-quality content,building professional content production line and improving policy support and industry norms.