Research On Profit Model Of Enlight Media Based On Financial Perpective

Studying the profit model of the film and television industry from a financial perspective can not only analyze the general profit model of the film and television industry,but also help companies find a profit model suitable for themselves by analyzing the profit model of the industry,which will help to achieve lasting and stable profitability and form a certain Competitive advantage,so as to obtain more profits,but also in line with the country's policy requirements for cultural industry support.Therefore,research on the profit model of the film and television industry has a certain value.As one of the listed companies in the film and television industry,Enlight Media has been in the forefront of the industry and has produced many high-reputation works in the process of continuous cultural construction.Therefore,choosing Light Media,a typical film and television company as an example,has a representative effect and mainly solves the following three problems:(1)What is the current profit model of Guangguang Media?(2)What is the financial status and value creation of Light Media's current profit model?(3)What are the problems in the current profit model of Guangguang Media? First of all,a brief introduction to the profit model adopted by the film and television industry,based on the analysis of the case company and summary of its profit model-diversified profit model.Secondly,through the analysis from the four perspectives of solvency,operating ability,profitability and development ability,it can be seen that the overall financial status of the company under the current profit model is relatively good.Then,Wanda Film is selected as the target enterprise for comparative analysis to make the conclusion more convincing and discover the deficiencies of Enlight Media.Then,due to the inseparable relationship between profit model and value creation,we select value creation indicators for analysis,and conclude that its profit model can create value for the enterprise.Finally,combined with the above analysis,it summarizes the problems of Guangguang Media under the current profit model and gives corresponding countermeasures,hoping to provide reference and reference for other film and television companies.