Evaluation And Research On The Profit Model Of Guangguang Medi

With the continuous development of the modern economy and society,while the living standards of the people are constantly improving,the demand for cultural andentertainment consumption is also increasing.The film and television media industry has ushered in the spring breeze of reform.However,since the 13 th Five-Year Plan,the relevant state departments have begun to attach importance to and strengthen the supervision of the film and television media industry,and have successively introduced various regulatory measures to implement strict supervision on mergers and acquisitions,taxation and other industries;the entire industry has paid more and more attention to the production of movies and TV series.Selection of content and subject matter.Affected by the new crown epidemic in 2020,the entire film and television industry has been stagnant for a long time,operating income has experienced a huge decline,and many media companies and the entire film and television industry have been hit hard.The film and television media industry has a long way to go in the future,and there is still a vast development space that needs to be fully explored.Therefore,the film and television industry must develop innovatively,continuously optimize the layout of the industrial development structure,and find a higherquality and more sustainable development.Profit path.This paper takes Enlight Media as the main research case,and uses the research method combining case analysis and literature research to comprehensively analyze the quality and sustainability of Enlight Media’s profit model.Firstly,on the basis of reviewing the research status at home and abroad,it defines the basic concepts involved in the research content and expounds the relevant theories applied to the research content;The perspective of profit model elements is comprehensively deconstructed;thirdly,it uses the financial strategy matrix and sustainable growth model to quantitatively analyze the type and sustainability of Enlight Media’s profit model,and finally,based on the above analysis,optimize the profit model of the case company A reasonable solution is proposed.Through the study of Enlight Media’s profit model,this paper draws the following conclusions: First,Enlight Media’s profit model has strong competitiveness,forming a "channel + content" as the core profit point,and audiences and advertisers as the main profit.Sources,using profit leverage tools such as mergers and acquisitions,investment,etc.,to create a profit barrier with the whole industry chain,channel advantages,and factory processes.Second,Enlight Media has problems such as a single profit model,a single source of profit,and inadequate cost control.At the same time,in the highly competitive film and television industry,there are still problems such as insufficient sustainable growth and cash flow management that needs to be strengthened.Third,according to the problems existing in Enlight Media,it is necessary to adjust the income structure and control the cost from the source.It is necessary to allocate funds reasonably to ensure that the cash flow is synchronized with the production and operation of the enterprise,and to improve the profitability and sustainability of the enterprise.The application enables Enlight Media to gain an advantage in the fiercely competitive market.