Web2.0 Era Television Media Profit Model To Explore

The concept of Web2.0 is initiated in a brainstorming conference in O'Reilly and MediaLive International; since then, Web2.0 have been developing from a concept to a reality that embraces every aspect of our daily information consumption. The core idea of Web2.0 is grassroots'involvement, and naturally the power of message delivery is no longer a privilege enjoyed by the authorities alone. Every single citizen that has access to internet is entitled, which means the audiences'activeness is being truly realized. Nevertheless, the implication is that the advantages of television and many other traditional media in terms of attention gaining are challenged. Consequently, the relationship among media, audiences and advertisers is under alteration, which may uncover the drawbacks that television media put excessive reliance on advertiser's financial support. Thus my thesis is to focus on the possibility of higher level interactivity between advertisers and television media by introducing the creativity and originality of audiences, and repeated offerings.