Research On The Conditions Of Media Convergence In Ning Xia Radio And TV Station

In the new media era,traditional radio and television media have been hit by new media,and the audience has lost a lot,facing the reality of survival.At the same time,as the mainstream media,the radio and television media bears the heavy responsibility of building a good public opinion ecology.Nowadays,socialism with Chinese characteristics has entered a new era,and the Party Central Committee has put forward new requirements for the ideological work in the new era.At the media deep integration work promotion meeting on February 25,2019,Huang Kunming,the Minister of the Central Propaganda Department stressed: "Media integration is an unavoidable self-revolution." In this regard,grasping the trend of the times,firmly taking the road of integration and innovation,and accelerating the further development of media integration are the only way for the survival and development of traditional media.At present,in view of the difference of political,economic,cultural environment and of resources such as technology and talents,China's provincial radio and television media integration development has different paces and different effects.If we simply copy the development experience of other provincial radio and television media,it is not practical.From the current situation,there will be a serious phenomenon of “acclimatization”,and it is difficult to achieve actual results.Therefore,in view of the development status of provincial-level radio and television media,it is necessary to put forward the proposal for integration and development based on the actual situation.This paper conducts a case study of the provincial radio and television media,Ningxia Radio and Television Station in Ningxia Hui Autonomous Region.The paper is divided into five chapters.The first chapter is the introduction part.It makes a statement on the research background,significance,innovation and related research of this paper,to explain the origin of the research,and to provide ideas for the subsequent analysis of this paper through previous studies.The second chapter introduces the logic of the development of the integration of radio and televisionmedia and new media,and provides theoretical support for the subsequent analysis of this paper.The third chapter to the fifth chapter are the main part of this paper.Firstly,systematically analyze the data in the case study,and analyze the existing problems from the aspects of channel,content and profit model.The conclusion is that the new media platform construction is not systematic,content Production does not reflect the integration of thinking,a single profit model.In the fourth chapter,the media organization is placed in the local environment of Ningxia to analyze the development opportunities brought by the external environment.In the last chapter,combined with the first four chapters,the specific problems of the new media construction of Ningxia Radio and TV Station are given.Suggest.