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Television Industry Profit Model In The New Media Technologies

Posted on:2007-06-24Degree:MasterType:Thesis
Country:ChinaCandidate:Z M MaFull Text:PDF
GTID:2208360182481457Subject:Finance
Abstract/Summary:PDF Full Text Request
The development of digital technology in the recent decade has brought a wide ground for television media. New media technology has brought brand-new working methods and operation models. Television is no longer the only carrier for viewers to watch programs. IPTV makes it possible to receive video signals through the Internet, while mobile phone television can provide video services anywhere and anytime. Besides, the progress of displaying equipment provides video advertisements outdoors. All in all, digital technology has made it possible for people to share video services anywhere and anytime.With the continuous development of new media technology in recent years, the broadcasting and telecommunications industry has standing more and more pressure. In particular with the spread of cable TV, the original separated markets are integrating, and thus the competition between domestic media is showing up. There is fierce competition among central television andtelevisions at all levels. In particular with the growing of our economy, all televisions feel market pressure due to the expansion of television media market. It's just the pressure that facilitates the reform of television media. In respect to the management mechanism, it's high time to reform the employment and award system.New media technology includes digital television, digital satellite live television, streaming media technology and cell phone television supported by this technology. New media such as Internet Protocol Television has overturned communicating model of the traditional media. The previous one-way, linear communicating model of the television has developed into the broadly-accepted multi-directional, interactive communicating model of the Internet.The development of new media has provided the juncture of getting rid of television's over dependency on ads revenue in our country. Not only can digital television acquire profit from ads, it can also collect channel fees from paying channels, requesting fees from video programs, incomes from selling programs, service fees from providing information. In sum, there are various ways of seeking profit in the digital time. As the traditional provider and integrator of information, television will have a bright future so long as it seizes opportunity to make its main business larger and stronger.The development of the new media technology offers the external condition for the variance of the broadcasting-television industry. Over limiting the television media has no good effect on making the industry bigger and stronger. Microcosmically speaking, new tech has already created a media synergetic trend in many businesses of broadcasting- television department and businesses of many departments out of broadcast television industry. This trend has already gradually blurred the past obvious distinction between the telecom and the broadcasting-television department. At present, the syncretism of telecom net, internet and broadcasting-television net has been listed in the designing the eleventh five-year plan.Nowadays reformation of the media system is a transformation from the ideological media to industry managerial media in such circumstance, and is a process that media shakes off the traditional "propagandist tool" character and sets up modernized enterprise system. It now seems that we still have a long way to go in this process, but the media capital market could promote the swift of operation system, the building of modern enterprise system, appropriate division of ownership right and operative right, and clarifying the media ownership organization and management organization. The most important thing for our country's media capital market is to import the new concept, new experience and new system of operation and management going to market. The function of "importing system" is more important than "importing capital".
Keywords/Search Tags:Streaming Media technology, IPTV, mobile phone television, video on demand
PDF Full Text Request
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