Design And Implementation Of Customer Relationship Management System For Game Based On.NET

Customer Relationship Management (CRM) refers to the management of the relationships between enterprises and customers with the assistance of the CRM technique. CRM can be a kind of management academic speaking or a software system on different occasions. In general, CRM is a software system that is used to automatically analyze the sales, marketing, and customer service and response-wait process by computers. The aims of the application CRM system include reducing the sales cycle and sales cost, increasing the incomes, extending the business needs, as well as improving the customer value, satisfaction, profitability and loyalty. In China, the new industry---online games, has a huge market and great potential, however, it facts increasing serious market competition. Thus, some game operators have turned their attentions to the CRM systems.The subject is based on the actual business needs from a well-known game development and operation company. It differs from the traditional CRM system due to the specificity of the game business. The core idea of the system is,"the customer as the core, the form as the drive". In this dissertation, the design and implement a CRM system which relates to game business according to the actual demands were presented. The Microsoft ASP.NET technology, MS-SQL Server database and Three Layer architecture were applied in the system.The main content of the dissertation was described as following:Firstly, the background of the project, basic concepts and types of CRM systems were introduced, and the importance of the CRM system to enterprises was also summarized.Secondly, the business demands of various sub-systems were presented. The detail code examples have been applied in the system design. The application of multi tier architecture in system design were described, and the designs of different modules in the system, including database design, pictures, and several key design points were also included in this chapter.Thirdly, take the seven key functional modules for example, the route to the implement of system were presented. Finally, the usage of the system and the future research plan was proposed.The CRM system was developed based on.NET platform Microsoft and the B/S architecture.It has simplified the development and disposition of the client and reduced the cost of system maintenance. This system adopted the database as the core idea. The presentation, access control and a lot of business logic were developed by SQL Server database system.