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Research And Analysis On Retail Customer Relationship Management System Of Industrial Bank

Posted on:2017-04-07Degree:MasterType:Thesis
Country:ChinaCandidate:Y TianFull Text:PDF
GTID:2278330488450335Subject:Software engineering
Abstract/Summary:PDF Full Text Request
Societe generale retail CRM customer relationship management system through the scaffolding perfect system platform, he retail business line to provide retail customer relationship resource management platform. With the aid of this platform, can improve the level of our retail customer relationship management (CRM), in a wide range of retail customers to carry out targeted marketing, improve the marketing effect.Paper introduces the societe generale OCRM retail customer relationship management (CRM) system is described in the project background, summarized societe generale OCRM retail customer relationship management (CRM) system research meaning and research the societe generale OCRM retail customer relationship management system the research status quo of application, made clear the main work and research content; At societe generale OCRM retail business analysis of customer relationship management (CRM) system, thesis USES the organization chart showing the organizational structure analysis, the business flow diagram showing the original business process analysis, process optimization is adopted figure showing the business process optimization; At societe generale OCRM retail customer relationship management system, through the analysis of the function of the paper through the case analysis and the use case description, has been clear about the societe generale OCRM retail function of customer relationship management (CRM) system, showing the societe generale OCRM retail customer relationship management system’s overall function package diagram and the package diagram, including:basic information management, customer relationship management, sales management, information management, integral and value-added service management, query and statistics, system management; In data analysis, to the societe generale OCRM retail customer relationship management system in the control class rely on entity classes is analyzed, showing the entity class diagram, and design a database table, completed the modeling of the database. At the end of the paper, the work is summarized, and prospects the future work.
Keywords/Search Tags:OCRM, Customer Relationship, Customer Groups, Sales Leads
PDF Full Text Request
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