Book Study Of Popular Culture Horizon Literary Magazine

Mook, which combined of respective advantages of books and magazines, is a new publication. This serial publication has not ISSN and circulates in the market by ISBN. Mook not only has a number of stable audience like a magazine which linked effect and saved costs, but also has a long life to be printed at any time like books.The theory of popular culture has a long time. As a more mature cultural theory, popular culture theory is widely used in the study of mass media:movies, TV drama, best-selling books, popular music, magazines, advertising and other areas, and provide research paradigm to a reference for the direction of the development of these areas.This thesis discussed the characteristics of mook about literature and art by mean of using popular culture theory, which is divided into five parts.First part summarized the regulars of the development of popular culture by combing the context of the development of the theory of popular culture and the study of popular culture in various periods of the characteristics. The thesis focued on analysing substance of Mook about literature and art from the point of popular culture theory and pointed that Mook about literature and art is an imporant medium to disseminate popular culture by images and words. It appears in a specific period with a certain inevitability. Through analysis of content of Mook about literature and art on circulating market literary. The thesis pointed out that the orientation of the form and content of Mook about literature and art. Final part attempted to find new ideas in developing according to trends of popular culture.