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Media Credibility Under The Influence Of Popular Culture Narration

Posted on:2011-03-16Degree:MasterType:Thesis
Country:ChinaCandidate:Q ChenFull Text:PDF
GTID:2178330332464455Subject:Journalism
Abstract/Summary:PDF Full Text Request
The public consumption activities generate the Value and significance of popular culture. In the View of consumer society, we must have concerning a question of popular culture consumption function. Mass media consumption is bound to affect the function of highlighting awareness of media audiences, and media credibility as a media image of the internal quality and external must have been a comprehensive reflection by audiences. It is a direct measurement to media authority, credibility and social impact force.In this paper, we adopt comparative analysis and literature search methods and take a full comparative analysis of different forms of mass communication and cultural analysis of narrative features, based on trying to find out their common feature. The Full-text narrative of the media of mass culture affect the credibility of the research object, use and learn communication, economics, psychology and other related theories and research methods.This research put the media credibility under the media narrative, this context of popular culture studies to popular culture as the starting point, from the concepts and theories of mass culture, to discuss the development of popular culture narrative theory, the concept of media credibility and the development process. Analysis of popular culture narrative text itself to be consumed, in turn, promote the consumption of "double bonding" of the characteristics and the relationship between media credibility, combing with the theoretical analysis of narrative and the medium of popular culture come to the credibility of the existence of a contractual relationship between .Full Text structure: firstly, to define the concept of popular culture narrative and media credibility, summarize the type of popular culture narrative, emotional and plot of the specific characteristics, and then focus on popular culture through the analysis of narrative in the press, film, television, pop music and Internet Communication The five main form of mass communication in an embodiment of the main set the concrete forms of these news reports on radiation effects. Further explore the impact of news media credibility as a major factor, they show characteristics of mass culture, narrative impact of media credibility, Analysis of popular culture obtained between narrative and media credibility is both interdependent and mutually constraining contractual relationship. At the end, we analysis the credibility of the media narrative of mass culture positive shape and the negative impact of media credibility, in order to provide a reference to improve the credibility of media.
Keywords/Search Tags:Popular Culture, popular culture narrative, media credibility, audience
PDF Full Text Request
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