Research On The Editing And Publishing Activities Of The Popular Reading Publishing Company

The Popular Reading Publishing Company is a publishing institution founded in the period of The War of Resistance Against Japanese Aggression.It is aimed at the general public,especially the people with low education level or even illiteracy at the bottom of the society.More than 600 kind of books and more than 50 million books have been published before and after,which have a great influence.Before the establishment of The Popular Reading Publishing Company,there has never been such an organization that has worked so hard to concentrate on creating and publishing for the lower class.This article focuses on The Popular Reading Publishing Company and tries to understand some of the knowledge represented by Gu Jiegang in the extraordinary period,comprehend their attitudes towards the country,the public and the people,and how The Popular Reading Publishing Company played its anti-war mobilization function during the war of resistance to realize its publishing cultural value,and gain knowledge of the social conditions and the publishing environment at that time.The publication activities of The Popular Reading Publishing Company not only reflected the commonality of the times under The Anti-Japanese War,but also presented its own differences.The convergence of folk traditions and the May Fourth tradition,and the trend of concentrate the power of the people to fight against the war and save the country,formed the external environment for the establishment of The Popular Reading Publishing Company.At the same time,hoping to evoke the people to become a powerful force in the war of resistance by publishing and printing popular books,was an important internal reason for the establishment of The Popular Reading Publishing Company,which reflected the unique view of the public and the publishing concept of this publishing house.Under the publishing purpose of“Awakening national consciousness,Encouraging resistance,Inspiring upward will,Instilling modern common sense”,the three presidents headed by Gu Jiegang led the editorial members of the publishing house to effectively carry out a series of production and dissemination activities of popular books.Throughout the publishing process of The popular Reading Publishing Company,this group of intellectuals has shown a strong public consciousness.In the choice of the path and method of editing and promotion,it attached great importance to the selection of appropriate promotional content and forms,as well as the ways and channels of diffusion and infiltration of knowledge.Whether meeting and guiding the spiritual needs of the people,improving the reading materials by using old bottles to hold new wine,closing to the people's reading habits and psychology,or printing the styles that conform to the people's habits,keeping publication prices almost the same as old books,or taking advantage of traditional distribution channels,communicating mediators in a variety of ways,using many means of communication,they are all aimed at approaching the people and awakening the people.The specific practice of typical publications such as drum lyrics,popular story series,periodicals,pictures and supplements,also reflected the clear publishing consciousness of the publishing intellectuals.In general,the case study of The popular Reading Publishing Company can reflect the traces of the times to a certain extent,giving an expression of the historical connection between the people and the state,intellectuals and the state,intellectuals and the public.In the actual publication work,The popular Reading Publishing Company has made a comprehensive new publishing attempt.They have taken care of all aspects of writing,printing and distribution,and actually sent the popular reading materials to the target readers.under the new historical conditions,this publishing house replaced the influence of the old-style people's books on the masses through the popular popular reading materials,which was close to the new readings in terms of content,and it took the length of the old folk readings on the level of public acceptance.At this point,The Popular Reading Publishing Company has done relatively successful.At the same time,the attitude and contribution of the members of this publishing house reflected strong social care and firm publishing beliefs,the publicity publishing activities of The popular Reading Publishing Company should have a kind of publishing value in the history.On the other hand,the publication results of The Popular Reading Publishing Company are the result of multiple factors such as social,economic,political and cultural factors.It has encountered many difficulties in the process of creating reading materials for the public,the reasons for which have both the limitations of their own work and the helplessness of objective reasons,these factors have made the publication plan of The Popular Reading Publishing Company not fully realized.To a certain extent,the impact of economic issues on the long-term development of publishing institutions,the inseparability of publishing work and politics,and the limitations of cultural practices in which intellectuals engage in mass transformation in the context of the war of resistance,not only revealed the dilemma and deficiencies of The popular Reading Publishing Company in the process of improving and creating the popular books,but also reflected the historical role and work characteristics of the popular reading publishing subject under special social situation,serving as a window for us to understand the ecological environment of publication at that time.The popular Reading Publishing Company experienced many difficulties during the War of Resistance,but it still made many valuable attempts.It has created a large number of popular new literary works for the general public,guiding the people to accept the knowledge and ideas that meet the requirements of the times,which has greatly contributed to the spread of patriotism,nationality,the spirit of the war of resistance in the lower society,and promoted the integration and development of literary creation methods.Although The popular Reading Publishing Company later disappeared into history,its social value is remarkable,providing us with space for thinking in many aspects.