Popular Culture Songs Of The Network

Internet songs in the current China in the Context of the mass consumer society, with the development of network technology created a cultural phenomenon, showing that the Chinese popular culture, pop culture and many characteristics of the network. Network music as a cultural phenomenon to be examined, the network can be found in traditional music, song shrinking of the market, technical and melodic a "get married," began playing, and Internet users "play the game master" mentality, business and the media to join forces propaganda rally is even more songs gave birth to the development of production networks.So for such a new music style, with traditional music, which differs from this paper, the network launched a multi-song pattern analysis, In the interactive, virtual show field, the grass-roots network of singers born in a grass-roots nature of identity and values of the roots, so that they have had multiple personalities. They, in this virtual space, using real-time on the ground in silent concert DIY with their own songs These networks are the songs exactly how to present the text of discourse, the author of the lyrics through the respective discourse to analyze words and melody. Lyrics to flash as its "Notepad", in which large-scale use instinct "grassroots" rhetoric; discourse in the melody, using the post-modern "remake" and "distorted singing," and accompanied by unique rap, show song melody of networks gesture, At this point, melody melody discourse adopted a transfer ceremony, style, melody lines and rhythms of songs three elements to be present As a result, the network obtained the cultural logic of songs and commercial logic, "antinomy", Internet song has a special way those who make their voices heard in politics also thrown itself into the "entertainment to death" state. Then the song out of the network in such an awkward position, it will go from here?The article finally calls on the network to examine the dialectical songs, hoping to recognize its legitimate existence, which reflects the public attitude is conducive to rational discourse of power generation, including some classic, but it must also be opposite to reality, "Esu" works are also abound, This requires a number of initiatives to regulate the song: Incorporated to avoid the mainstream culture, cultivating grass-roots power of consciousness; smooth mass entertainment channels, and guide rational discourse expression.