Consumerist Culture Of The Times: The Women Of The Popular Narrative And Imagination,

This paper take the study of era of consumer culture as the background, cut into from the feminist point of view, based on popular film and television drama, from a new view to research, play on the popular TV transmission process theory and systematic analysis of the Popular Film and Television to sort out communication patterns, analysis of communication between the various elements, to grasp the key to its spread, and explore the inherent regularity of communication in order to prevent the development of the vulgarization of popular TV drama tendency.This paper uses a cross-disciplinary research, interpretation of the literature research methods and communication, sociology, psychology and other related theories on the popular TV drama transmission mechanism explained. Women in the popular TV drama presentation models, this paper have been studied re-interpretation of the four models, and summarize two new models. Several women tried to show stage models feature perspective the reasons for the widespread popular movies and television and in the dissemination of many of the effects generated in the process. By analyzing the spread of popular TV drama presented symbolic, unitary, those of his characteristics, summarized the effectiveness of its communication mode.For women in the consumer society and pop cultural issues faced by the content of movies and television presented the issue of gender imbalance, seek to develop countermeasures, that is a harmonious construction of gender culture, gender equality and promote women's consciousness the image of women based on the new multi-level shape, while seeking more support for male discourse. The most important thing is to strengthen the gatekeeper role of the media, foster awareness of sex movies and television. Use lots of examples to prove the points of this paper, thus ensuring the paper's logicality and full the content.