The Research Of Rui Ning Electrical Company Marketing Strategy And Tactics Under The New System Of The Grid

In recent years, in order to meet the needs of China’s economic development, social progress, as well as international competition, the state-owned power grid enterprises steady and rapid implementation of grid development mode and the mode of development of the Company two changes, as a basis for safeguard measures, the three sets of five major system tends to complete. Intensive resource management, efficient mode of operation, the intelligent grid technology, supplies the demand for higher quality has become a distinctive feature of the new system of operation of the power grid, and is directly related to changes in the pattern of the power supplies market, therefore, how to obtain and maintain a superior position in the new competition in the market, is a major issue faced by the electricity supplies manufacturing enterprise. It can be predicted, the face of the new market environment, flexible, effective marketing management is undoubtedly one of the enterprise organization the most competitive means.This paper is based on the target market of power supplies under the new system of the grid, objective analysis the status of Rui Ning Electrical Company, summarize the typical marketing management experience, pointed out that the lack of marketing behavior problems. Same time, based on the sustainable development of enterprises, focus on commitment to social progress responsibility to develop moderately ahead of the marketing strategy of timely and innovative marketing strategies, the use of legitimate, sensible, reasonable approach to marketing, tics to establish close connections with customers create supply and demand sides of the harmonious atmosphere of the "win-win", to promote the products enjoy market share steadily in the fierce market competition. This paper in order to maximize the most efficient way to meet customer needs as the starting point, is committed to enhance the core competitiveness around the marketing opportunity analysis, marketing, strategic planning, marketing program development, multi-point to carry out the analysis of the market environment, the demand side discussed and competitor behavior, market segments accurate choice, discusses the implementation of marketing strategies optimized combination of marketing channel management, quality service to enhance specific marketing activities, to provide a reference for the electric power grid under the new system of Rui Ning Electrical Company.