Research On Marketing Strategy Of Electricity-supplying In The State Grid Of Jilin

With the rapid development of the national economy, the domestic power reformand further perfect, power market has changed from a seller’s market into a buyer’smarket. In the face of this situation, the electric power marketing needs higherrequirements. Because of the monopoly of the traditional electric power enterprise,irreplaceability of power products and the electric power marketing area optimization,electricity sales price is fixed. Power shortages and other characteristics, causedpower monopoly a monopoly situation. With the reform of electric power enterprises,power enterprises monopoly is not tenable. The electric power enterprise monopoly isbeing broken gradually, and the competition in the power market is represent thegeneral trend. At the same time, with the emergence of new energy sources, powerproducts appear competition from substitute products. electric power customerrequirements for electric power enterprises are increasingly high. The quality ofelectricity demand is proposed for reliability, more higher requirements. Electricpower enterprises hope sustainable, stable, healthy to stay in business. It must dotechnical support for its use this key link in power marketing to make power customerdemand more high, and must use electricity safely, active stimulation to encourageand guide the consumer in order consumer to trust electric energy, electricity andensure the electric power enterprise development rapidly. According to thecharacteristics of Jilin area electricity market, Jilin power supply company needsunderstand the current status of Jilin power supply company marketing to adjustment of electric power marketing management mode, and the idea of establishing the Jilinarea electric power marketing for the market competition system.This study is based on the marketing theory, first of all, to analyze the currentsituation of power supply company marketing, thus to the special existence of lag,power demand side management of electric power marketing products supplycompany in marketing, resulting in electric power marketing limited means, marketexpansion effect is not obvious, and the electric power marketing concepts behind,analysis strengthen the awareness of service system problems, determine withmarketing business advantages, disadvantages, opportunities and threats. Aiming atthe above problems, the marketing strategy of Jilin power supply company mainlyincludes: the goal customer segmentation, product strategy, pricing strategy, channelstrategy, product price and promotion strategy, and puts forward the organizationallevel management recommendations guarantee implementation of marketing strategyin the establishment of perfect marketing organization system, customer managementmechanism and risk of electricity management mechanism.This paper hopes that the research on the power marketing in Jilin power supplycompany and the establishment of electric power marketing strategies can properlydevelop specific any help to make marketing plan.