Research On Marketing Strategy Of Smart Network Environment In State Grid Qiu County Power Supply Company

With the reform of China's electric power management mechanism going increasingly deeper,many enterprises including State Grid Corporation of China have transformed their operating systems and development strategies.In the context of booming intelligent grid,electric power marketing must keep pace with the time and change the previous inhe rent more to open a new electricity power market.It can be seen that to develop electri city power marketing strategies has become the priority among priorities.Therefore,power supply enterprises should strengthen the researches and development of marketing strate gies,which is undoubtedly a powerful tool for them to deal with challenge and opportun ities in the market mechanism in future.It is directly associated with the survival and development of electric power companies.Being terminal enterprises in power transmission,China's county-level power supply enterprises make up the majority by number and dot most widely by location.Meanwhi le,their customers are the biggest and most special group of China's whole population—rural and town residents.The rapid economic development of China's counties contributes to better lives of local households that in that case are no longer satisfied with some simple lighting electric products with more home appliances available and affordable.Rural and town residents have an increasing demand for power,as well higher requirements for power quality and customer service.At present,during the construction of Qiu County Industrial Park,lots of enterprises set their feet onto its market thanks to investment attraction,in light of which power demand is on the rise,while other alternative energies such as coal gas,natural gas are also available on the market competing with power.Therefore,Qiu County Power Supply Enterprise nowadays is facing both challenge and oppor tunity.Under this circumstance,Qiu County Power Supply Enterprise shall be aware of the current situation,creating a modern marketing mechanism oriented by market demand and putting forward effective marketing strategies aiming at providing customers with high-quality power and services,thus finding itself a development path of sustainability alig ned with new market momentum.This paper,taking Qiu County Power Supply Enterprise as an example,sorts out the marketing strategies of county-level power supply enterprises based on both macro-and micro-environment analysis and SOWT analysis of their advantages and disadvantages,and finds out an effective combination of marketing strategies that may stimulate the development of power supply enterprise.First,this paper,based on power marketing theories,describes the current status and important research achievements of intelligent grid at home and abroad.Afterwards,th e author analyzes the environment faced by Qiu County Power Supply Enterprise at pres ent,and through both macro-and micro-environment and SWOT analyses,explains the features in the current power market and prominent issues and restraints of marketing activities encountered by county-level power supply enterprises.As for prominent issues and restraints,the paper puts forward a combination of strategies of power product,power price,power distribution channel,power sales promotion and high-quality service for Qiu County Power Supply Enterprise.At last,the author brings some advises for the implementation of marketing strategies in order to better execute enterprise development strategy and always meet customers' demands:Service marketing strategy,build new public relations,power demand side guidance strategy,internal management strategy.Study on the marketing strategy of Qiu County power supply company market innovation the marketing combination strategy and develop,has certain pertinence and validity,hope can be helpful to the healthy development of Qiuxian power supply company.