Research On Marketing Strategy Of Electricity-Supplying In The State Grid Of Yinchuan

As one of the basic resources of the national economy and the people's livelihood,electric energy is of great significance to the normal production of society and people's daily life.With the rapid development of China's economy,more and more power to promote the development of national economy and social progress is obvious,it is not only related to the major strategic issues of national economic security,but also closely related with people's daily life and social stability.This study is based on marketing theory,in-depth analysis of the current situation of the national network of Ningxia electric power company Yinchuan power supply company marketing,marketing of limited means,lag,demand side management marketing concept,service consciousness is not strong for system analysis of the marketing work,put forward the marketing strategy of Yinchuan power supply network the company's scientific and reasonable.This paper aims to study the marketing strategy of Yinchuan electric power supply company,set up electric power marketing strategy development and enterprise reality highly fit,to provide support for the further development of specific to the company's marketing plan to help.