The Evaluation System And Its Application Of Mobile Reading Applications

Mobile reading application products refer to the whole applicationproducts or services provided by mobile communication terminal and mobilecommunication network. The mobile reading application products includereading materials, as well as mobile application softwares which could work insmart phones for completing the reading functions of the original system. Theapplication products of mobile reading mainly contain literature, comics, andnews. Those products display diversity, carry mass information, and they canreceive, read, store, spread information at the same time in a quick andconvenient manner. After simply download, install, and login, you can use themobile reading applications on your phone. Sometimes, you need to registerafter you downloaded the application. If a new version of the application isreleased, you can update the application online. With the internet, mobilereading applications can visit, receive and download the information throughthe network traffic or WIFI. Without internet, the applications can openinformation which has already downloaded or stored in the device.Mobile reading application products could be classified by their properties,functions, services, formation, content sources, and charge patterns. Fromtheir properties aspect, the mobile reading application products includeplatform and tool. From the application products’ functions aspect, they aredivided into bookstore, community, NewBook. According to the formation of theapplication products, they could be book, newspaper, magazine, and comics.Based on the content sources, the products have two types: web originalcreated, and paper published. On the basis of the charge patterns, there arethree ways to charge the application products: charging the wholedownloading of the reading materials; charging part of the downloading of thereading materials; and non-charging of the downloading for the readingmaterials which advertisements are attached. As mentioned above, there are six main categories of mobile readingapplication products. However, those six categories can be furtherdisintegrated into three levels of evaluate index. Therefore, they compose acomparatively integrated evaluation system. This article choses ten typicalmobile reading application products among the six categories as examples ofcases to analyze the evaluation system. Those ten mobile reading applicationsare iReader,91Panda Reader, QQ Reader, Byread, Yuncheng, NetEasenewsapp, VIVA, ZAKER, ibuka, and yytingting. According to the analysis, thisarticle find out that the evaluation results are correspond with the annual check,customer comments, and download amounts. All the evaluation shows that91Panda Reader, NetEase newsapp, ZAKER are the best products.Factors which affect the quality of mobile reading application productsmainly are the mobile reading software and the content setting up. As a result,mobile reading application product innovators should put emphasis on thefollowing aspects: the convenience of the software; the abundance of functionswhich can satisfy major customers; the quantity of information; the ability ofbeing sociable.Mobile reading application products are supposed to present features likethe platformization of product’s quality, the diversification of product’s function,the hommization of product’s service, the social ability of product, and themass information of contents.The development of mobile reading application products is on verge of acertain pattern. The formation of products are basically stable, and a smallnumber of of good products will monopolize the market gradually. More andmore people accept to pay for the contents they downloaded, so profit modeltend to be stable. The cooperation between new media and traditional contentprovider become clear; and the copyright trading turns into transparent.