"the Screen Reading Age" College Students' Mobile Phone Reading Research

As a new media, mobile phone is known as the nineteen eighties, nineteen ninties Internet revolution and revolution. Mobile phone media not only is the new media technology, is a new form of culture medium. In the mobile phone media such as newspaper, mobile phone produced novels,and SMS mobile phone form of expression of culture, makes the mobile phone reading this emerging form of reading in recent years, increasing the penetration rate, even more than the traditional media and Internet media. In this new trend, college students due to time, cultural level and other factors, in the mobile phone of the readers to read the high proportion, therefore, to different students reading on mobile phone, the conclusions of this study is persuasive, can be for different mobile phone reading content distribution platform to provide a useful reference.This article use the communication theory as the theoretical basis, the mobile phone reading as the propagation phenomena under study. Mcluhan and Paul Levinson as a guide to media studies; Tianjin city5college’s students by questionnaire based on5W structure from Harold Dwight Lasswell; Tianjin University’s students through the mobile phone to read the content, effect of feedback, and college students as audience characteristics were analyzed, in order to analyze the present university students in China reading on mobile phone communication situation, find out the problems existing in the current college students’reading on mobile phone, and separately from the students themselves, school and government as well as the carrier three aspects to find reasonable solutions.