China Mobile Communication Research Reading

Jieshengjishi from the initial to the totem murals, tortoiseshell bamboo, parchment……and then the invention of papermaking, a few thousand years, people continue to invent new tools to a variety of perceiving the world, storing information, self-expression, and outside world. Meanwhile, the tools are changing our mind and way of life. On individuals and society from the perspective of the impact may not be that kind of media such as mobile phones so so powerful. According to data provided by several agencies, as of 2010, global mobile phone subscribers has reached 30 billion, of which the number of Chinese mobile phone users exceeded 700 million.As a technology, channels and media complex, mobile phone platform was born in its mobile phone to read, which includes mobile phone news, mobile news, mobile phone text messaging, microblogging, web and mobile phone books, etc., compared to conventional reading and online reading, mobile phones to read even more timely, interactive and simple.As technology continues to evolve, and modern society "fragmentation" more obvious features of the phone to read on this basis in the form of a "wait time" in the "Browse-style" reading features, so it is destined to a mobile phone to read is a "micro-propagation", interactive, light reading it is a concrete representation of this communication, which are common on the propagation characteristics and the formation of mobile phones to read the contents of the text had an impact.Compared with foreign countries, the Chinese mobile phone is constantly trying to develop reading, May 2009, formally established in Hangzhou, China Mobile phone reading base, read the contents of the transformation and processing. If the traditional book industry is still entangled inventory and market expectations and the cost, online Electronic reading lies in the fight against piracy, but also by writers such as Baidu library class action, China Mobile's mobile phone to read it fully demonstrated the advantages of:content directly to the user. This and the existing book distribution model compared to a low-cost distribution channels were opened out. Starting to book an example:books through wireless channels is to release the first mobile phone, according to the wireless market reaction conditions, then adjust the physical book publishers release strategy, which happens to be the current strengths of traditional publishing industry, but also solve the stocks and the market anticipated problems. Not only to keep abreast of the needs of readers, but also reduce the risk of publication, combined, and online reading, compared with more mature mobile phone to read a pay and copyright protection technology, you can control piracy and promote the healthy and stable development of the publishing industry.Although the current contents of the text on the mobile platform, the number of reading quite good, but limited the quality of China's mobile phone to read the content:the content itself, not the formation of China's mobile phone to read the true sense of mobile content products; form from the content, the mobile phone to read level not rich, mostly light reading-based, difficult to meet the high-income readers in the re-reading needs; from content protection, the copyright protection mechanism is not perfect, so content creators do not feel safe, it is difficult to read phone platform to enhance the quality of mobile reading.This paper attempts to Paul Levinson's theory as the theoretical basis of mobile media, through a lot of paper and data analysis, reading for content of China's mobile phone. The starting point of the study on the electronic reading of the industrial chain, through the analyzed chain model domestic and foreign electronic reading and found that the unique nature of China's electronic reading-read the thriving mobile phone, and from there to find the angle to cut and further analysis of the current China's mobile phone Read the status quo, and reading through the mobile communication channel of the sort object and comprehensive product content on the mobile phone to read the study itself, from which read the contents of Chinese mobile phone thinking what problems encountered, and by reading the contents of the phone from abroad to develop a positive, in order to read the content of phone advice next stage of development strategies, both the possibility of future crises for the proposed development of more specific and effective warning, you can also struggling hard copy of some of the publishers and operators to develop some of the images new development ideas.