Undergraduate Electronic Reading Behavior Of Mobile Network Era Research

In the mobile Internet era, electronic reading gradually becomes the habit of reading in college users. Based on analysis the current situation and prospects of mobile reading market, this paper discussed college student's behaviors of holding mobile devices to reading and what's their potential demand. To meet the mobile reading needs of college students, the paper proposed the university libraries should develop their work, improve the quality of library services and guarantee the efficiency in the use of library resources, so as to become a important power in the structure of mobile network platform, where meet all the needs of college student, and which stimulate students interest in reading and foster reading environment in campus.This study is divided into six chapters as follows:The first chapter is the introduction, which discussed the background of this study and why I choose the topic. The author comprehensively analysis the reading behavior of college students from home and abroad, and introduce the research contents and research methods.The second part is an overview of basic issues. In this part, the author explained the terms "electronic reading", "reading behavior", and introduction the theory which involved in the study.The third chapter discusses the development of e-reading industry in the mobile Internet era, introduce the definition and characteristics of mobile Internet, and the development of mobile e-reading industry.On chapter four, the article empirically analysises the e-reading behavior of college students and the survey results on the basis of the questionnaire survey data. the paper proposed how the university libraries developed their work, improving the quality of library services and improving the efficiency in the use of library resources. It aims to make the University Library become the backbone in the mobile network platform, where meet all the needs of college student, and which stimulate student's interest in reading and foster scholarly backbone of the campus.On chapter five, the article analysis the present state of the e-reading behavior of college students from a qualitative point of view and their behaviors of reading which provide from college libraries. Then this section summarize the characteristics of the reading behaviors of college student in mobile Internet era. The last part proposed college libraries to promote mobile e-reading service strategy, by the way of reader's needs and the necessity and feasibility of which college library develop mobile e-reading services. From resource and mobile e-reading services perspective, the study put forward the mobile e-reading promotion strategies.