Research On The Mobile Phone Novel Reading Behavior Of University Students

Mobile phone reading is to lead the new trend of reading with the advent of the 3G era, and the mobile phone novel reading is a major component of mobile phone reading. As a new way of reading, the mobile phone novel reading is gradually being accepted by people. College students take higher proportion among the mobile phone users.The mobile phone reading comes into being on the basis of the increasing popularity of the smart phone with the large storage capacity, gradual development of mobile phones into a convenient, compact, portable digital reading terminal. Mobile phone reading origins from Japan. Since the first mobile phone novel love released and caused a great hit in Japan in 2000, the mobile phone reading has received considerable development. China’s mobile phone reading has a late start, but develops very rapidly. In 2009, China Mobile and China Telecom, the two operators set foot in mobile phone reading field in high profile by building up a reading base in Hangzhou in succession, Thus, It began their involvement of mobile phone reading business.Taking the college students as the main object of study, this thesis intends to explore the factors that affect college students’mobile phone novel reading behavior from the audience perspective. It aims to make the empirical research by analyzing the. First of all, it is to enrich the weak theoretical parts of mobile phone reading for the users’mobile phone reading behavior studies. Secondly, It finds out that the convenient practicality is the main factor that affects college students user behavior of the mobile phone novel reading and ultimately make the relevant suggestions of the development so that the college students’mobile phone reading has the broad prospects.This thesis is divided into six chapters. The first chapter is introduction, which is to analyze the background of this study, definition of the study object, the study significance, research methods and study difficulties. It studies the college students’user behavior of themobile phone novel reading through the analysis of the research reviews home and abroad. It takes literature study, questionnaires and other research methods during the course of the study.Chapter two is the analysis of research status of mobile phone reading. It mainly includes the analysis and summary of the research status home and abroad of mobile phone reading.Chapter three are the questionnaire design and survey of the college students’user behavior of the mobile phone novel reading. This section includes the definition of relevant concepts, the design framework of the questionnaire, assumptions of the research questions, sample and sampling, data processing and so on.Chapter four are the development trend and suggestions for the mobile phone novel reading. It points out the main factors that affect the college students’mobile phone novel reading and puts forward several suggestions for the development of mobile phone novel reading.Chapter five are conclusion and research deficiencies. This section focuses on the significant impact of convenient practicality on the mobile phone novel reading among all the influential factors. However, the accuracy and representativeness of the sample data exist deficiencies.In general, through the research of the college students themselves who are involved in the mobile phone novel reading and the habit of their mobile phone novel reading, this thesis points out the basic factors that affect college students’mobile phone novel reading, namely, mobile phone novel reading impressions, convenient practicality, and reading environment, among which, the convenient practicality is of the greatest importance.