A Research On The Situation And Countermeasures Of Mobile Reading App In China

At present, we are in the mobile Internet era, happening in our lives upside down. Publishing is undergoing the impact of the mobile Internet and change. Newspapers, magazines, books market weakening, the traditional publishing to digital publishing transformation is a foregone conclusion. Smartphones, tablets and other mobile intelligent terminal penetration increases, all kinds of reading App arises at the historic moment, reading behavior has quickly to mobile intelligent terminal.At present, the mobile intelligent terminal applications on the market, based on mobile intelligent terminal reading class App is multifarious, but the result is not optimistic. Information class App in weibo, WeChat social network media to eke out a living, under the extrusion of book class App also struggled to explore the development way. The present book App can be roughly divided into leading, platform providers leading content providers and network operators leading three types. Platform service providers and network operators dominant books App by reason of rich content, product fine occupied most of the market. Among them, a few big reliably, other products want to share, must to explore the development of personalized, customized route.The App developed by press the operation of the book more than for a single book or books mode, for user groups is relatively narrow, and no good grades. By large literature books website development work platform App content is rich, but almost is the transplantation of its own content, App has no characteristic. Platform service dominant platform earlier books App enters the market, a head, with excellent user experience development of users, and rich content resources and momentum. While content providers of late, is hard to find to high-end technical support, and subject to the restrictions of its content resources, has yet to have a very successful case. Mobile network operators monopolized the mobile network charges, published in the mobile industry with other links in the chain due to share interests and contradictions, and hence their own development into the App. For mobile network operators have a huge customer base, a hand is developing rapidly, the rapid rise, can almost equal with platform provider.Electronic science and technology developing rapidly, the era of mobile reading "screen" is no longer limited to the words reading behavior. Introduction of rich media and other cutting-edge technology, will make the reading class App gives users a new reading experience, also lets the development prospect of the reading class App has infinite possibility.This article analyzes the present situation of the App now book market in China, what is a typical case compared to the App, their respective advantages and disadvantages of three types of book, summarizing book App restricting factors in the process of development, and feasible countermeasures are put forward. Academic circle has not yet have the App for book system research, hope this article can provide certain theoretical support for the App development book.