Research On Innovative Development Of Mobile Reading Products

Nowadays,with the development of the mobile Internet,people's reading methods have undergone substantial changes.The gradual popularity of mobile reading products has prompted people to choose different reading methods from the past.It has become a popular one to make the transition from deep reading to light reading.Reading trends,various types of mobile reading products are also emerging.This paper analyzes the innovation of the mobile reading market hierarchically and selects representative WeChat readings as the research objects.It first discusses the history of mobile reading evolution and current industry status.At the same time,it conducts a comprehensive analysis of mobile reading products,explores the profit model and industry chain composition of mobile reading products,and summarizes the shortcomings of current mobile reading products in the development process,such as content homogenization,unclear copyright boundaries,and serious piracy.Without paying attention to audience feedback,strategies were proposed in terms of innovative operating mechanisms,development of phenomenal IP markets,protection of digital copyrights,and enhancement of the quality of operational talents,and the future development trend of mobile reading products was forecasted.Analyze the development model of WeChat reading through multiple perspectives,and overall grasp the situation of the mobile reading market structure.Provide design suggestions on how to further improve the operational level of mobile reading products for major operating platforms.How to grasp the implementation of high-quality content management to provide templates to promote better reading for all citizens.