Discussion On The Guidance Of Public Opinion Of TV News On People’s Livelihood

Since the birth of news on people’s livelihood, it attracts a large of audience by its friendly, lively fresh faces. Take the Jiangsu TV station "Nanjing Zero Distance" as the representative of the news on people’s livelihood, although it is not strictly defined on journalism, this kind of the report form "close to actual, close to the masses, close to life "has been fully affirmed and positive evaluation of the masses, it sets off the TV news in China’s third revolution. The news on people’s livelihood is focused on community, streets, family and neighborhood, in the world and gossip, the anecdote that doesn’t get in good taste, the numerous and disorderly civil disputes, the traffic fire that everyone knows, popular indignation of criminal cases, all is its contents. The report key of news on people’s livelihood is cold and warm concern, the passions, sour, sweet, bitter and hot of citizen. The purpose of news on people’s livelihood is that reflects people’s willingness, requirements and voice.But there are some questions in the developing process of news on people’s livelihood, that brings up a lot of controversy.For example, information imbalance, the report contents are too much entertainment, vulgar, utilitarianism, and money worship; guidance error, media supervision or guidance function is failure, not lead or mislead; disorder of public opinion, parochialism and limitation of the report coverage, missing of the elite report, lack of focus on the vulnerable groups, and so on.Therefore, the article takes "Livelihood Large Reference" and "Li for Help" as an example, which are the representative programs of news on people’s livelihood in Henan TV. It studies the existing problems of news on people’s livelihood deeply mainly by the specific analysis of the two TV news on people’s livelihood, and puts forward the concrete path about how to strengthen public guidance, as well as how news on people’s livelihood can actively guide the public opinion to audience by "agenda-setting" theory.which will make TV news on people’s livelihood play the correct guidance of public opinion, and promote the healthy and orderly development of TV news on people’s livelihood.