Research On The Development Strategy Of Zhuhai Radio And TV Station

Today, the media landscape is undergoing profound changes, changes in the media environment and the pattern of communication has brought unprecedented opportunities for radio and television media. The party’s seventeen plenary session of six through the "CPC Central Committee on deepening the reform of the cultural system to promote the socialist cultural development and prosperity of certain major issue decision", the radio.and television4important tasks:set up a national radio and television network company; the construction of national new media integration and broadcasting platform; play the role of a variety of network infrastructure in the dissemination of, promote the convergence of three networks; vigorously develop the cultural industry, expansion of cultural consumption. National, provincial, city, put forward the development strategy of cultural power, cultural industry, cultural strong city, and issued a series of relevant supporting policies, radio and television is facing an unprecedented opportunity for development.At the same time, media and media industry, to enter the competition era, new media, mass media, social media, since the advantages of traditional media constantly challenges traditional media, radio and television media is facing severe challenges In this paper, the development strategy of the enterprise competition theory, has made the simple introduction to the current situation of domestic television media, reviews the development of Zhuhai radio and TV station in recent years, the use of SWOT model for Zhuhai radio and TV station is analyzed in detail, from the Zhuhai radio and television station’s own situation and put forward development strategies, and make the detailed implementation measures according to the development strategy.All kinds of views presented in this paper represent only individual of Zhuhai radio and TV superficial prospect, but the rapid development of the media industry opportunities, strategic perspective to design planning and future development is very necessary and urgent. Hope that through the text argument forward, can cause more professionals and broadcasting staff concerned about the Zhuhai radio and TV station, Zhuhai radio and television’s future, promote the rapid development of Zhuhai radio and TV station.