| Since reform and opening up,chinas TV media industry has got rapid development,and enterprise TV also has made remarkable achievements and an irreplaceable role.On the development of TV industry,TV station also more and more pays attention to economic benefits,widely carries out the exploration of industrialization and marketization.In addition,the competition in TV media,the competition between TV media and other media are increasing,how to develop the enterprise TV station,become the focus of the media industry.Based on the theories of enterprise strategic management,through the summarize,analysis and research of the development of Daqing oilfield cable television station,establish the development strategy and then seek a suitable model for the development of the enterprise TV station,provide helps for reference to other domestic enterprise TV stations.Firstly,this paper analyzes the internal environment of Daqing oilfield cable television station,including the development of TV station,organization structure,human resources,financial resources,equipment assets,program production;Secondly,this paper analyzes the external environment of Daqing oilfield cable television station from the policy environment,economic environment,technologies environment,social and cultural environment.Use the method of SWOT to analyze the situation of Daqing oilfield cable television station,it is concluded that the development strategy of Daqing oilfield cable television in the future.Finally,this paper will put forward the safeguards of strategy implementation for Daqing oil field cable television.This paper attempts to build a new application mode of the enterprise TV station development,through the overall development of Daqing oilfield cable television strategically to summarize and analyze the research,also for the development of other domestic enterprise TV station provides the reference model,looking forward to help to the long-term development of China's enterprise TV station. |
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