The Research On The Development Strategy Of TY Radio And Television Station

As a provincial capital city level radio and television stations,TY radio and television transmission covers an area of 69.99 square kilometers,the audience 4 million 298 thousand and 900 people.Currently,TY radio and television has 5 channels and 4 broadcast frequencies.To create a television channel and broadcast frequency as the main publicity window,supplemented by TY radio and television networks,public transport mobile TV,TY mobile station,APP TV client's full media coverage pattern.But with the development of the times,from the internal competition in the media industry,CCTV and provincial TV under the weight of each city,television increasingly cramped living space,TY radio and television is no exception,facing a decline in both ratings and revenue dilemma.From the outside of the media industry competition,the vigorous development of new media is also increasingly threatening the dominance of traditional media.It can be said that TY radio and television in the process of development,opportunities and challenges,only the correct analysis of their advantages and disadvantages,formulate the development strategy of the enterprise,will let TY radio and television in the fierce competition in the Red Sea "out of the old and new media".In the market competition,the competitive advantages of TY radio and TV stations are mainly as follows.In the aspect of intangible assets,TY radio and television in certain geographical scope,has a monopoly of communication channel resources,has many years of operating the TY radio and television brand has a certain reputation,while the local nature of the information transfer for the area within the scope of the audience has a stronger affinity.At the system level,TY radio and television is gradually break the old pattern,vigorously develop the performance management system,and try to get rid of the original bound channel,frequency management system,based on the resource management center management system is more reasonable.However,the same TY radio and television has acompetitive disadvantage,and its identity system within the system outside the operating mode of the dividends have been difficult to continue,homogenization of content caused serious waste of resources in Taiwan,the post responsibility is not clear,the internal structure needs to be further optimized,the lack of understanding of market operation the operating personnel,inadequate program innovation.Through the research and analysis,this article holds that any outstanding enterprise in the world can not do without strategic management in the process of development.Based on the above situation,TY radio and television on how to develop the answer to this question is actually a how to formulate the development strategy for TY radio and television,and in the implementation of the implementation and improvement of the management process,in order to gain a competitive advantage in the future market,win more profits,and ultimately the development of TY radio and television stations or the existence of vision and mission.This paper will try to explore,in today's cultural industry is booming today,with TY radio and television as an example of the city level radio and television of the road of sustainable development for the industry colleagues and higher level managers,provide some valuable opinions.