Research On Customer Relationship Management Application System Of The Integrated Manufacturing Enterprise-Oriented Supply Chain Management Platform

Owing to more and more competitive market, customer becomes one of the most important resources for enterprise, which results in the development of Customer Relationship Management. Customer Relationship Management is a management philosophy focusing on customer. Through utilizing IT technology, redesigning the business function and reengineering the work flow, new customers are acquired and the existing ones retained. Combined with the project support by the Technology Innovation Fund for SMEs (small and medium- sized enterprises) - Integrated Manufacturing Enterprise-Oriented Supply Chain Management Platform, the concepts, application and related key techniques of Customer Relationship Management are analyzed and discussed in order to promote the development and implementation of the concept and technique of Customer Relationship Management in China.In chapter one, the background, concept and connotation of Customer Relationship Management is discussed, the development status of typical Customer Relationship Management System is reviewed. The research objectives, significance and contents of the paper are presented.In chapter two, focusing on the analysis and discussion of the general framework of the Integrated Manufacturing Enterprise-Oriented Supply Chain Management Platform and its demands for the customer relationship management system, the customer relationship management system function model is built, the related implementing schemes and key technologies are developed.In Chapter three, according to the demands of customer relationship management system for Web database, the Web database development techniques are analyzed and compared, the Web database-based solutions to the customer relationship management system of the Integrated Manufacturing Enterprise-Oriented Supply Chain Management Platform are developed.In Chapter four, according to the demands of customer relationship management system for Data Warehouse, the data modeling technique for the customer relationship management system in Data Warehouse are discussed. A Data Warehouse-based solution to the customer relationship management system is provided.In Chapter five, based on the above Web database solution to the customer relationship management system, the software system is developed.In chapter six, the achievements of the paper are summarized and the future research work is sketched out.