Phoenix Publication Medium Group Performance Management Research

Current domestic publishing groups have moved to a more meaningful market-oriented stage experienced after experiencing the early integration of resources. Accompanied by the establishment of the modern enterprise system and corporate governance structure, the publishing industry began to transfer from the operation of products to the operation of capitai. Reasonable operation of capital should be bulit on the reform of organizational structure and mechanism. During the course of the reform, performance management becomes an unavoidable issue.With the development of the media market.the conflict between employment and assessment system began to intensify. Therefore, it is especially important to rebuild the the index system of performance evaluation and the comprehensive performance management system which focuses on objective management and emphasizes on the development of capacity. Currently, as an important tool of management and the core content of resource management, performance management’s importance has been recognized by the majority of publishing companies.However, the practical application of the performance management is not satisfying. There are more or less some misunderstandings and problems lying in the course of the undersantanding of the performance management concepts and the specific design and implementation of performance appraisal, which influences the effective role play of the performance management.Based on the above, firstly this paper tried to figure out the five basic elements of the performance management system of the domestic publishing group by making a summary on the current development and the performance management of the domestic publishing group; Secondiy, tried to made specific analysis on the performance management of the Phoenix Publishing&Media Group as a case study from the five aspects, including the performance plan and building of the indicator system, process control, performance appraisal and evaluation, performance feedback and interviews, the application of the performance results.the, a typical case of performance management models for specific analysis; Finally, tried to make some suggestion on the analysis of the practical problems lying in the operation of the performance management of the domestic publishing group.