The Optimized Research Of Nanchang Daily Media Group On Performance Management

With the advent of the era of network and the rise of the cutting-edge technology in the context of globalization, our country newspaper industry media group in the increasingly fierce competition, and transnational media group, market intervention, the entire media industry increasingly fierce competition.Especially the rapid development of new media, the traditional newspaper industry has brought new challenges and tests.Faced with the bondage of traditional system mechanism and the high pressure of the new media, makes management innovation Reform the important content of newspaper media group.How within the media group to establish a system of scientific and rational management system, to obtain status in the constantly changing competitive landscape,has been the traditional newspaper media group continuously explore issues in the operation and management. The author thinks that, to optimize the performance management system, is a traditional newspaper media group, to realize the breach of the management innovation and breakthrough point. Engaged in newspaper media comprehensive administrative practice, the author will focus on new achievements of the reform of the newspaper industry performance, further study of how to perfect the newspaper business performance management, and put forward reasonable Suggestions for nanchang daily performance management reform, namely the regional characteristics of nanchang daily must according to the newspaper, we will accelerate reform of the appraisal system, establish performance management mechanism which can adapt to the modern newspaper competition, make the newspaper talent flow to form a virtuous cycle, which provide intellectual support for the long-term development of the newspaper industry.