TV Research On The Development Direction Of Agricultural Show

Plays an important role of the "three rural" issues in China，in recent years, hasbeen listed as the top priority of the central work. TV as the highest penetration rate inthe mass media, to promote information exchange in rural areas, strengthening ruralpublic opinion to guide, promote advanced culture, improve farmers’ political cultureand technology rising sun, and the development of rural economy and other aspects playan important role. However, the reality of the development of agricultural programs alsoexist some problems.In order to better make the appropriate strategy for the development of agriculturalprograms, this paper selected the northwestern Shandong representative Du Jizhen theinvestigation of the site visited, issuing questionnaires, made a very valuable first-handinformation. And the data for statistical research, the effectiveness of the ratings of theagricultural program put forward some thoughts and suggestions.The body of the paper is divided into four parts, the first part of our televisiondefined the concept of agricultural programs and the development process to TV ingeneral have a comprehensive grasp of agricultural programs. The second part is our TVon the development of agricultural programs and the status quo and look for problemsto be targeted. The third part is the effectiveness of case study of China’s TV program ofagricultural, Shandong Du Jizhen rural ratings survey, for example, a case-by-case basisto think. The fourth part is to explore the future development path of China’s televisionagricultural programs.