Discussion On The Problems And Development Countermeasures Of Agricultural TV Programs

Since the 1980s, the agricultural TV programs come into the audience eyes, and play the functions of serving rural areas, communication between urban and rural, which has achieved good results, a series of well-known agricultural TV programs appearing. However, there are still some problems with agricultural TV programs in content, orientation and interaction, which have much room for improvement. This paper takes agricultural TV programs planning-Rural World as a case to study the development of agricultural TV programs. Through investigation, interview and literature review, explain development countermeasure of agricultural TV programs in terms of content, media convergence, brand establish and maintain. Hope to help the agricultural TV programs solve the problem through pre-planning of the program,offering suggestions to Bazhong City and other city TV station.