On The Situation And Ways Of China's Agricultural TV Programs Of Development

Television, as a mass media for farmers, in the improving of living standards, realizing agricultural modernization, constructing the new countryside smoothly, is of great significance.TV programs of agriculture is a special kind of TV programs on account of our national circumstances. The programmes communicate government with the people in solving the issues of agriculture farmer and rural area. TV programs of agriculture plays a important role of spreading advanced agriculture technology and constructing the culture of the new countryside. The development situation of TV programs of agriculture is pessimistic. There are many issues that need to be resolved in the developeing of TV programs of agriculture. The thesis is going to discuss these issues.By reading lots of document literature, surveying the narrow extent audience rating, surveying the TV programs of agriculture of many television stations, The thesis is going to sum up the primary problems in the development of TV programs of agricultureand put forward proposals.Firstly, The thesis illustrates the background and significance of the research and discusses the related research status. The main cause of this study includes the importance of the issues of agriculture farmer and rural area, policy support for farmers in China and the development situation of TV programs of agriculture. Secondly, it discusses the functions respectively from the economic, cultural, and political. It means TV programs of agriculture should play an important role in the construction of new countryside, namely, promotes the rural economic development, prospering rural cultural life, promoting rural political democratization. Thirdly, it talks about the characteristics and necessary classification of our country's TV program of agriculture on the basis of summing up its development process. Then, the thesis analyzes the problems of the current TV program of agriculture in supply and demand, the creation level, humanities, capital input on the basis of the TV programs of agriculture viewing conditions and related data the author collected. Finally, it discusses how to solve these main problems about the development of TV programs of agriculture, and of how to improve the effect about communication.