Study On The Relationship Between Convergence Media And Convergence Journalism

New media, new technology is ceaseless emerge in large numbers, breaking thetraditional pattern of competition among media, traditional media in feelings ofpressure also ushered in new opportunities.“Media convergence” become a kind oftrend of development of current media,“convergence journalism” emerge as the timesrequire. What is the relation between “media convergence” and “convergencejournalism” and how to develop the convergence journalism in media convergence eraare the problems to be solved in the strategic transformation of the media industry.For “media convergence” status of China’s traditional media mainly analyzefrom two aspects of radio and television, newspaper. State Administration of Radio,Film and Television using the Internet establishment radio and television stationswebsites to development new network about audio-visual business and establish anetwork television; as well as in the background of three nets convergence to developthe IPTV operation, and carry out mobile phone TV business in convergence ofmobile phone. Traditional print media using the Internet create a site and developelectronic newspapers; develop mobile newspaper with convergence of mobile media;establish cross media group and carry out whole media operation. By contrast with“traditional news”,“convergence journalism” has five major characteristics, such asdiversity of the disseminators, user of the recipients, three-dimensional of the contentin communication, convergence of media channels, timely of feedback.“Mediaconvergence” and “convergence journalism” mainly has the following relations:“media convergence” is the driving force of “convergence journalism” generated;“Convergence Journalism” is part of the “Media convergence” in the process of andone of the inevitable result of “Media convergence” development. To develop better inmedia convergence times, we should improve the comprehensive ability of journalists,reform the journalism education and construct the public media literacy education.“Media convergence” and “convergence journalism” is an indivisible unity and mustbe to unify them in media industry reform, singling out any one part is not conduciveto the comprehensive development of the media.