The Study And Application Of SEO In The Process Of Website Construction

With the fast development of the Internet industry, the number of cyber citizens has been513,000,000by December,2011, with the users of search engine380,000,000and the onlineshopping accounts for33.8%in the web application. This results in the fast development ofnetwork marketing. Many enterprises choose lower-cost and better-effects network marketingas the major marketing method.Search engine optimization (SEO) refers to the optimizing action which is used toadvance the website’s order in the result of search engine’s natural searching and the numberrecorded. SEO is one of the major methods of network marketing. However, nowadays in theconstruction of the website, many factors unfavorable of its spreading exist from earlier-stageplanning of the website to the realization of the technology, which affect directly the effect ofthe website spreading and the enterprise’s benefit.This topic studies the working principle of search engine and the sorting algorithm of themainstream pages, that is，how the search engine spider program crawls and grabs the page,what pretreatment to do with the page, how to rank pages according to the page sortingalgorithm. On this basis, the article puts forward the site construction methods based onsearch engine optimization, and makes the websites produced with the guidance of thismethod be kind to the search engine, so that it will facilitate the marketing of the website. Ofcourse, the method is also to meet the user experience. The method includes: the choice ofwebsite domain name and server based on SEO, which not only allows users to choosemeaningful domain name which is easy to remember, and high-speed, stable server, but also isbeneficial to expand the website in the later stage; the design of website physical structure andlogical structure based on SEO, regulating the web directory structure and file, andnominating of files and folders in the angle of SEO, optimizing the web page URL path andreducing the link depth; web structure and optimizing design based on SEO, according to theregularity of distribution to the main area of the page and key words of websites, schemingthe navigation, columns and contents of the website, and choosing proper page to realize the technology to make it more friendly to search engine; the construction of the internal andexternal link of websites based on SEO, according to link to the voting mechanism, planninginternal and external link, increasing the linking number of pages’ leading to improve theweight of pages so that the page can rank higher in the search results page.Finally, in accordance with the construction method above, the website of BaodingHengyun Electrical Equipment Co. will be optimized and corrected, and the track ofpromotion will be followed for one month, so that the method of website construction putforward will be tested and verified.