The Application Of Search Engine Optimization For Corporate Marketing

As the growing popularity of network marketing and the rapid development of search engine technology, the study on the development and mode of marketing activities under the search engine platform has a broad meaning and utilization value. How to make your website been indexed by major search engines and get a higher ranking has become an important issue of site builders. To any network station, the search engine optimization (SEO) is a critical task to the success of website promotion.Firstly, some typical models of search engine marketing were performed compared analysis. Four types of search engine models were discussed in the paper, including the Free login classified catalogue, Pay login classified catalogue, keyword advertising and SEO. Secondly, an analysis of the preliminary site for Baoding Four city north electronics Co., LTD was performed, which is "www.sibei.coin.cn". And trimming and optimization suggestions were proposed based on the results. The main process in optimization was focused on the modification of the keyword density. In addition, the optimization of internal links and external links were taken into consideration, because of the blurred targeting of the original site.In conclusion, a website for Baoding four North Electronics Co., Ltd was built and promoted with SEO techniques based on the existing theory.