The Study Of The Search Engine Marketing Strategy For Thinking Power College Net

At present, the search for information on the internet has become so widespread that the search engine has become a part of our life. The whole search engine industry is growing along with the vigorous development of the internet environment which is growing explosively. Every time a visitor use the search engine, always produced the potential to generate a specific vendor's business needs. Smart businessmen find, with operations in the relevant search results to be in a better position, which will greatly improve their performance. Then the builders of site have begun to study how to get good position and know the rules. Gradually, the search engine marketing business has become an important area of the web site research.In the paper, we firstly put forward a clear concept of search engine marketing: search engine marketing is based on search engine marketing platform. As the people are be used to be dependent on the search engine,it marketed messages to target customers as possible when people retrieve the information.Then we introduced the role of the search engine marketing and its development process. We have analyzed the search engine marketing than the other online marketing methods and traditional marketing methods, it has many incomparable advantages.The nature of search marketing is to search for those who want to provide them through our efforts. For a good search engine marketing, we must understand the searcher's behavior first. In this paper, the searchers were divided into three categories which were search-based navigation, information and transaction. These three different types of searchers show the different purpose of the act in the use of search engines. Analyzing their behavior can help the builders and the site managers to create a search in line with the needs of Web site content.Then the paper summarized the main impact factors of the searchers click acts: the search results display the title and summary,the results location showed in the search results,the key words density in the searching result,the degree of trusted and so on.Through the analysis for intend and click behavior of the searcher, we can designed a reasonable search engine marketing strategy in accordance with the type of our business.After we understanded the rule of the search behavior, we summarized the operation process of the search engine marketing,according to the basic principles in search engine marketing: identify the target of the Web site - identify the target of the search engine marketing - planed to promote the development of search engine -implementate the plan of the search engine marketing - evaluate and Control the result.Then we analysised the search engine marketing strategy on Thinking Power College Net,and worked out the appropriate marketing strategies. First of all, we identified the target of the site and the search engine marketing , and made the network of SWOT analysis for Thinking Power College Net. Through the analysis of the web site's own strengths and weaknesses, opportunities and threats,we made the SWOT matrix of Thinking Power College Net, and worked out the appropriate direction and strategy.According to the search engine marketing strategy for Thinking Power College Net, then it is necessary to carry out the plan. First we analyzed the basic principles for choice the keywords and the skills for finding the key words. In accordance with these principles, we defined the three major types of the goal Keywords.Then it is necessary to optimize the content of the web. From a technical point of view, impact on search engine ranking factors are: the factors can be seen and the factors cann't be seen. The factors can be seen contain: the page title,the page content,the outbound links,the URL and domain name in the Keywords,the internal link structure and anchor, and so on. The factors cann't be seen are invisible for the viewers,but they exist in the page code,and they are visible in the search engine page analysis the site. The factors include Meta description,Meta Keywords and the page structure and so on.After we master these elements,we optimized the landing page and increased the quality of the external web site link as possible by some reasonable and effective means. These measures will be able to make a substantial increase in the site traffic. In addition to the free way to promote, the paid search is more valuable than the natural search for a commercial web site.Its effect is fast and efficient.And we should promote the Web site staff to try and research. Paid search business includes the competitive ranking and the fixed costs ranking. The paper cited the competitive ranking of the four major advantage,so the competitive ranking is more suitable than the fixed costs ranking for small and medium enterprises website. How to do a good job in paid search is not a simple task,the paper analyzed the paid search techniques. For example: the value of the second and the three,found the low demand keywords, carefully study the rules of paid search, browse daily statistical reports every day.After we implemented the search engine marketing strategy,we need analysis and summing up the results of the marketing timely. First of all,we need to know what is the key indicators of the search engine marketing evaluation. The sites are different types,the main evaluation is different too. Commonly the search engine marketing evaluation results include: the IP number of independent daily,the Page views,the page views by each visitor,the number of pages included by the search engines, Google PR value, the increase in the number of users,the user conversion,ROI and so on. Through the traffic monitoring of Thinking Power College Net ,we got the results data which have been commonly used in evaluation of the search engine marketing. Then we evaluated the data one by one to and brought our suggest of the improvements for the future practical works and wish these can provided the scientific guidance.