Q-based Network Marketing Website Optimization To Improve The Strategic Research

Corporate website is an important tool in the implementation of E-marketing strategy. Through the corporate website, the enterprise can create the basis for E-marketing activities, so that we can carry out a comprehensive marketing activity. Faced with the rapid development of the Internet, many real estate companies began to create their own websites. Q Real Estate Development Co., Ltd is one of them. The company have put a lot of manpower, material and financial resources, but the website traffic and click-through rate is very low, the effect of E-marketing is little,falls far short of enterprises expectations.The purpose of this paper is to study, in the view of E-marketing, the Website-construction strategy of the Q Company, to provide the strategy for their E-marketing work that is based on the website, and research the main factors and problems affecting the E-marketing effect of business website, to achieve better result for the investment in website-construction.This paper first introduces the theory related to the E-marketing and Website- construction, followed by a detailed analysis of the web-site construction status of the Q company, reveals the main problems that is existed in work of web-construction, then identifies the causes of these problems and discusses specific measures to solve these problems to expect from the implementation of effective site optimization and site promotion strategy to increase the channel for Customers understanding of the site, increase site traffic, improve the effectiveness of E-marketing.In this paper, the research on the website-construction of Q is on the E-marketing point of view. The main focus is on the problems which have important impact to the development of E-marketing, and to study how the work of Website-construction should promote E-marketing, and how to play a more conducive business site in the E-marketing function. The purpose of this paper is to make the investment in the website-construction to achieve better results. It is expected that the optimization method and process of the Q Company will provide practical significance to the similar website-construction of domestic small and medium-sized real estate enterprises.