Research On Optimization Of Search Engine Marketing Management Of X Website

Under the background of AI + 5g Internet era,enterprises pay more and more attention to enhancing brand awareness and business development through online marketing.Nowadays,search engine is still an important means for people to obtain network information,and it is also one of the main marketing channels of enterprises.How to make the enterprise's website better included and prioritized by the search engine through the efficient search engine marketing,to obtain the advantage of the display position and display effect,so as to enhance the brand communication power and pull the enterprise performance growth,is the problem that the enterprise must face in the process of online marketing.This paper takes x website search engine as the research object,finds the existing problems of X website,and then puts forward the optimization strategy.This paper focuses on the X website search engine marketing management,through the introduction and analysis of the existing marketing strategy of X website,find the existing problems of marketing management,and then put forward the feasibility optimization strategy.The logical framework of this study is: First of all,it introduces the research background and significance of this paper,reviews the literature on search engine at home and abroad,combs the main research directions,and then the research ideas and methods of this paper are put forward.The next,this paper expounds the relevant concepts and theories of search engine,focusing on the introduction of the existing search engine marketing strategy.Then it analyzes the current situation of X website search engine marketing management.Through the introduction of X website and existing marketing strategies,as well as the analysis of existing competitors,it carries out a questionnaire survey.On the basis of the questionnaire survey results,it summarizes the existing problems of X website search marketing management,and analyzes the causes of the problems.Then,this paper puts forward the management optimization design scheme for X website search engine,starting from five aspects,including integrated marketing strategy optimization,brand keyword optimization,structure and content optimization,marketing channel optimization,and marketing detection and control optimization.On this basis,this paper further puts forward the guarantee measures of X website search engine optimization.Finally,the conclusion of this paper is put forward for further research.This paper takes the optimization of website search engine marketing management as the goal,analyzes the specific cases,so as to optimize and strengthen the website marketing management of enterprises.Through the case study of enterprise search engine marketing management,we found the new problems in the management process,including the integrated marketing idea of search engine,the brand influence of multi-channel search engine,the reserve of marketing talents,and the management strategy of enterprise search engine marketing management.Secondly,through the discussion of the relevant strategies of the enterprise website search engine marketing management,this paper makes a more systematic and in-depth study on the basis of predecessors,and provides new optimization suggestions for the search engine marketing management through the analysis of actual cases.Through the optimization design of the marketing management of the search engine of X website,we can not only put forward specific solutions for the problems existing in the online marketing management of X enterprise,but also provide a scientific and reasonable basis for solving the similar difficulties faced by the enterprise's search engine marketing.